MARKETING IS KEY TO ATTRACTING BUYERS, AND NO ONE MARKETS BANK-OWNED AND DEVELOPER-OWNED PROPERTIES BETTER. OUR HIGHLY EFFECTIVE INTEGRATED MARKETING PROGRAM REACHES LOCALLY, REGIONALLY, NATIONALLY AND GLOBALLY.

How We Do It

An unmatched and powerful presence in traditional and new media is how we showcase and promote auction properties like no other company. Our advertising efforts include our industry-leading website, billboards, television commercials, radio spots, newspaper ads and robust, multi-layered social networking.

We are all witnessing the redefinition of traditional advertising mediums. An example is the shrinking and disappearing state of newspapers. Many newspapers, even big-city dailies, no longer exist and it may be only a matter of time before they all become unrecognizable in the forms we are used to today. As the media revolution of digital delivery and social networking continues to explode at an exponential rate, RealEstateAuctions.com is particularly effective in this space. Our army of Realtors®, Auction Specialists and support staff are all uniform, in-sync and on-task in broadcasting the message and getting buyers to auction. Each of our associates has Internet networks totaling millions of people with interests in auctions and real estate ownership. These contacts are all leveraged via updates, postings and other outreach on these social media platforms.

Traditional Media, Non-Traditional Discounting

Our large purchases of traditional media means we are able to negotiate highly discounted rates. As an added benefit to sellers, RealEstateAuctions.com shares the risk and contributes to the marketing dollars spent by each seller of absolute and minimum bid auctions for the marketing of their portfolio.

International buyers

The weakening U.S. dollar and declining home values make real estate in the U.S. particularly appealing to international buyers. These buyers came from 53 countries around the world, primarily Canada, Mexico, the United Kingdom and China/Hong Kong as reported by National Association of Realtors. REA has multiple affiliate relationships with companies, institutions and investors around the world and records their buying criteria carefully in order to market the auction inventory to them effectively.

Bulk buyers

REA has a private database of wholesale buyers who buy in bulk and are invited to join each auction. They are typically cash buyers and are adding to their portfolio at an aggressive and continual pace. These buyers rely on REA to provide ongoing inventory.

Special end-buyer financing

Through exclusive lender relationships, we are able to offer creative financing packages that are not available to the public. These financing packages are what assure the sellers that more buyers are able to buy and are already approved before they attend the auction. In addition, there are special circumstances when the seller can contribute financing options as well, to be combined with conventional funding.